HSMAI Dialogue Evening:

"New Economy, New Marketing"

taking place on Tue 9th March at 18.00pm
at The Fitzwilliam Hotel, St. Stephens Green, Dublin 2.

"Winning Market Share In The New Economy"

John Fareed, Fareed Zapala Koepke, Hospitality Marketing Consultancy
It's a critical time for the travel industry. Now is the time to keep your head while all those around you are losing theirs. Marketing guru and industry uturist John Fareed will present case studies of the marketing strategies and techniques being utilized by hoteliers to win market share.
The discussion will include:

• Effective yet affordable examples of social media tactics
• Persuasive public relations
• Distinctive packaging
• Unique service offerings and In-room amenities
• Direct marketing initiatives that get response
• Hospitality case studies

Market focus: Northern Europe

Monica Nerney, Tourism Ireland Manager Northern Europe
Monica is responsable for marketing the island of Ireland overseas in Holland, Belgium and the Nordic markets. She will give an overview of the following:

• Overall visitors numbers per market
• Direct flight access
• Visitor profile
• Tourism Ireland marketing strategy
• Promotional opportunities for Irish trade

Register Now »